Logicserve Digital, the Indian media agency arm of Logicserve Group, bagged two Silvers at DMA Asia Createffect Awards 2017 for their innovative campaigns for Bajaj Allianz General Insurance and JetPrivilege under the category ‘Financial Products and Services’ and ‘Data and Analytics’ respectively.
Logicserve Digital’s campaigns for the brands Bajaj Allianz General Insurance and JetPrivilege received Silver awards and were recognized to be creative par excellence.
The campaign #NoMoreExcuses for Bajaj Allianz General Insurance focused on reaching out to 2 wheeler owners in tier 1 and tier 2 cities through Programmatic platform. The idea came from the fact that 75% of 2 wheelers in India don’t have an insurance.
Logicserve Digital saw this as an opportunity and devised communication based on this behavior and created ad copies in vernacular language targeting particular geographies. Communication such as “Jaau dya na Saheb!” connected well with Marathi audiences & there were similar other regional ads, that enabled the brand create great engagement with the audiences across select geographies.
The campaign with JetPrivilege used advanced layered re-marketing techniques to boost the loyalty business of the company. The campaign was executed by bucketing the existing customer database, with analytics, having unused JPMiles in their loyalty account. This layered strategy significantly boosted the JPMiles redemption by 2X & saw a 3-fold improvement in the revenues!
Commenting on these recent awards, Mr. Prasad Shejale, Co-founder and CEO, Logicserve Digital, said, “We are very happy to be recognised at DMA Asia CreateEffect Awards 2017 for our innovative campaigns. This recognition showcases our commitment to offer unique solutions to our clients and help them provide out-of-the-world experiences to their consumers and grow their businesses. We feel motivated and will continue to conceptualise & deliver out-of-the-box solutions for our partners!”
The DMA CREATEFFECT Awards are affiliated to The DMA International ECHO® Awards. The awards recognize the creativity and innovation of the marketing and advertising campaigns that are original, unique, accurately executed, result-driven and add value to the overall brand image.