The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy. These awards recognise the leading sustainable and responsible business strategies world over.
The awards every year has been putting the limelight on truly innovative strategies that are pushing forward the boundary of corporate responsibility and sustainability and, thus, every brand that is represented on the winning dice stands for some exceptional work.
Laqshya Solutions are extremely proud to have won the ‘MOST EFFECTIVE CAMPAIGNER OF THE YEAR’ in the CSR category for the extraordinary and noticeable work done for Daikin India. The Campaign that has created waves across nation becoming one of the most noticed and talked brand advertising on Outdoors were felicitated at the recently held ‘Responsible Business Awards 2017 at Taj LandsEnd, Mumbai.
The national capital this year has seen temperatures soaring to a maximum of 44+ degrees, and the scorching heat leading to severe problems, that is when Daikin Industries, a leading innovator and provider of advanced, high-quality air conditioning wanted to do something for the Delhi heat -stricken mass. Daikin India in collaboration with Laqshya Solutions, the OOH Agency arm of the Laqshya Media Group initiated a first ever concept of AC Bus Stand at Delhi. The idea was to give the common man on the street some relief from the scorching sun. Two ACs of 4 tonne each were placed inside the bus stand covered through a transparent film to ensure outside visibility and smooth movement. The passengers could comfortably stand at the bus stop and enjoyed their wait.
The Laqshya solutions team were avid in their plan to deliver a never before experience and feel for the Delhi commuters by designing it with precision. The landmark Innovation was quick to receive millions of impression on social media and were picked up by celebrities across Politics and all walks of life tweeting and talking about it. There were a huge number of common man cheering for this initiative and all leading media portals carried this news with great gutso. This campaign proves that Innovation as a concept when associated with technology can bring out the best results.
Speaking on the Award and Win, Mr Amarjeet Hudda, COO, Laqshya Solutions, said, “It is always a matter of great pride when your campaigns are not just appreciated by your clients but, are widely spoken by industry folks and become a trend on social media widely picked up by celebrities. Every tweet and or messages on Social media posted by common man gave us the most rewarding experience. The award of ‘ Most Effective Campaigner’ coming from ‘ RESPONSIBLE BUSINESS AWARDS ‘ is a testament of the fantastic work executed by team Laqshya. We would also like to thank our client, Daikin who were equally excited and stood by us to accomplish the plan into reality and were gratified with the public response to the innovation.”