Fox Networks Group is known to bring spectacular, relevant and change driving content to viewers through innovative and impactful communication. The network has focused on path breaking storytelling that has unlocked the brand potential globally. The audience’s response to its programming proves that the content resonates with audiences across genres. The many accolades won by the group and the overwhelming audience response across platforms are a testimony to the break-through Marketing and Creative execution.
Reaffirming Fox Networks Group’s unwavering belief in unmatched creative excellence, this year, the network’s flagship brands, National Geographic and Fox Life India bagged 5 awards, 3 Golds, and 2 Silvers at the Promax BDA Asia Awards 2016 held in Singapore last Friday.
The Promaxbda Awards recognize excellence in on–air promotion, branding and advertising across the Asia region, and are regarded as the most prestigious awards for creative and marketing excellence in these fields.
The five awards for Fox Networks Group in the Asian market include three Gold awards for National Geographic for Nat Geo Mission Explorer (Best Interactive Promo Category), Chennai Megafloods (Best Documentary or Factual Entertainment Promo Category), Nat Geo GOLD (Best Promo Using Only Programme Footage Category) and two Silver awards for Fox Life for Bikini Destinations (Best Leisure & Lifestyle Promo Category), Sound Trek (Best Logo Design Category).
Speaking of the accolades, Sanjay Ramachandran, Vice President, Creative Services – Fox Networks Group said, “It is indeed a matter of celebration for us to have won big at PROMAX, Asia, especially in the times when our brand is witnessing its biggest and most exciting change in decades and the competition, gets tougher. This is a time when we are redefining TV content and the way it is presented to our audience. The muses are a testament to our continued efforts in clutter breaking execution. Our approach to every single creative is a mix of instinct, brand, and audience insight cut with a razor sharp idea and topped with a clean design. We hope to keep our winning streak in 2017!”