Asahi India Glass Ltd.’s ‘Mute the Outside World’ series for AIS VUE – uPVC Windows & Doors brand was adjudged the best print campaign and awarded the gold in the ‘Print Product’ category at the recently held Maddys Awards 2016, organized by The Advertising Club Madras.
Speaking about the win, Mr. Vikram Khanna – Chief Marketing Officer (CMO), AIS, said, “The Maddys Gold award for AIS VUE’s campaign is a testament to its effectiveness in creatively conveying our product’s best-in-class feature of noise reduction and acoustic control for homes and offices. At AIS, we believe in putting our best foot forward – be it with our product development or marketing initiatives, and so this win, in that sense, is an achievement on both fronts”.
Ms. Malavika Harita, CEO, Saatchi & Saatchi Focus, AIS’ Marketing & Communications partner added, “As a partner, we believe in helping our clients win in the market. The fact that the AIS VUE campaign was adjudged the best by an eminent jury comprising advertising veterans is the icing on the cake in terms of peer recognition. As a team, we look forward to working with AIS to notch up more wins in the future”.