In a new campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles.
Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the BMW X Range. Campaign tells the consumer that no terrain is difficult to conquer in a BMW X range.
The idea for these films was to tell the consumers that they can get away from everyday boredom if they can simply get out there and experience Sheer Driving Pleasure with BMW X range having xDrive.
Three films are:
A bored family stuck in their house watching TV: Give yourselves a better view of the world. Explore it with BMW xDrive, the intelligent all-wheel drive system, now available across the BMW X range
A bored senior employee in a corporate office working late at night:There are better places to spend late nights and early mornings. Get Out There with BMW xDrive, the intelligent all-wheel drive system, now available across the BMW X range.
A man with shopping bags outside a trial room: The world outside is a far more interesting one. Explore it with BMW xDrive, the intelligent all-wheel drive system, now available across the BMW X range.
Ajay Gahlaut, Deputy Chief Creative Officer, Ogilvy India, said, “GET OUT THERE is an international campaign for the BMW X Range that was aired on TV. For the digital medium, we refreshed the campaign by adding three little stories to it.”
Vishwajeet Singh Rana, Senior Vice President, Ogilvy India, said, “BMW cars are the best drivers’ car and once you are in it then it’s a different world altogether and with BMW X range you can conquer any terrain so the idea of the film was to get out there (without a worry) from everyday boring situation life has to offer and have fun.”
YouTube Links to the films:
Trial Room Film: https://www.youtube.com/watch?v=Xnor9G4_X24
Family Lounge Film: https://www.youtube.com/watch?v=2bLmlTbmmAA
Ajay Gahlaut – Deputy Chief Creative Officer
Nitin Srivastava – Group Creative Director
Jossy Raphael – Senior Creative Director
Loden Thupten – Creative Director
Reynold Anthony – Associate Creative Director
Vishwajeet Singh Rana – Senior Vice President
Gautam Nijhawan – Client Services Director
Suchit Dhawan – Group Account Manager