Fevicol, an iconic brand from Pidilite Industries Ltd. (PIL) presented 11th Annual ‘Caring with Style’ Fashion Show in association with The Cancer Patients Aid Association (CPAA), held at NSCI Club, Mumbai on March 20, 2016.
Ace fashion designers Shaina NC and Manish Malhotra lent their support to the event. Their exquisite creations were showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp.
Renowned celebrities Shabana Azmi, Manisha Koirala, Huma Qureshi, Athiya Shetty amongst others walked the ramp for the fashion designers and extended their support for the noble cause. Dino Morea, Boman Irani, Adnan Sami, Atul Kasbekar, Marc Robinson, Sonali kulkarni, Armaan Malik were some of the personalities who graced the occasion with their presence. Veteran singer and music director Bappi Lahiri and talented singer Kanika Kapoor set the stage on fire with their scintillating performance.
This year the theme of the show has moved one step further. The theme #JudengeLadengeJeetenge symbolises unification, the spirit to fight and grit to win. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.
The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year.
Their peers from the film fraternity like Zayed Khan and Anu Malik as well as other celebrities and notable public figures like Maharashtra’s Honourable Chief Minister Shri Devendra Fadnavis, actor Varsha Usgaonkar, health guru Mickey Mehta, model Diandra Soares, singer Shaan and music director duo the Meet brothers have also lent their support.
In all, the last ten editions of the event put together have raised a decent amount for the treatment of blood cancer patients.
Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer. The concept of ‘Caring With Style’ is ‘glamour with a purpose’ and I thank all my celebrity friends and each one associated with the event for the support they extend to the cause each year. It is truly overwhelming and I am sure it will be equally, if not even more, so this year.”
Manish Malhotra said, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. I do wish that this small effort of ours goes a long way in creating awareness on the cause”.
Cancer Patients Aid Association Founder Chairman Y. K. Sapru said, “The ‘Caring With Style ‘ event goes a long way every year towards raising funds for children suffering from blood cancer. We are grateful for the support the Bollywood fraternity and other notable public figures extend to us each year and would also like to thank Fevicol for their commitment to the cause over all these years. By hosting the event we are hoping to save the lives of several young patients suffering from cancer. So I request everyone to come forward and support us. No contribution is too small.”
Rakesh Malhotra, the Honourable secretary, NSCI, Mumbai & Delhi said,‘ NSCI is honoured to be the venue partner of the Cancer Patients Aid Association event to support the noble cause of raising funds for the treatment of people suffering from cancer. Further augmenting our efforts to support such noble causes, we wish CPA all the best in this battle against cancer.’