According to CII, Medical Tourism industry is expected to be worth US$ 4billion by 2017. India has a potential to attract 1 million health tourists per annum which will contribute US$ 5 billion to the economy.
In past few years, India has originated as one of the most important hubs for medical tourism. The country is emerging as a great destination for medical tourism because it has several pull factors like Excellent medical treatment at low cost, easy accessibility, picturesque locations for excellent holiday, etc. Interestingly, medical packages are combined with leisure activities, fun and fitness to make it complete tourism material for the patients across the globe. According to the government’s Make In India report, the wellness industry in India is worth INR 490 billion, and wellness services alone comprise 40% of the market. The AYUSH sector (Ayurveda, Yogam Naturopathy, Unani, Siddha and Homeopathy) has an annual turnover of around INR 120 biilion.
Patients from various countries are becoming medical tourists to India for low cost and health restorative alternative treatments. The Medical Tourists undergo health restorative treatments of a combination of Ayurveda, Yoga, acupuncture, herbal oil massage, nature therapies, and some ancient Indian healthcare methods –such as Vedic care, an alternate healthcare service.
Kerala, the state that has emerged as the Ayurveda and Yoga hub in the country, has witnessed average stay back period of tourists going up from 14. 1 to 18 days now, the highest in the country – thanks to Ayurveda and Yoga Tourism. India has lot of tourists from other countries coming for the rejuvenation promised by yoga and Ayurvedic massage.
Marketing Ayurveda as part of the ‘health tourism’ has brought a new definition to vacationing in India itself.