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UpGrad & MICA partner to build marketing talent for a Digital India

UpGrad, the online education platform for working professional partners with India’s best Marketing and Communications school, MICA, to offer a 5 month online Post Graduate Program in Digital Marketing & Communication. The program aims at bringing in the best expertise of the industry and academia together to train working professionals to cater to the growing demand for savvy marketing professionals and strengthen the capacity of online education in today’s era.

As a part of this tie up, UpGrad will leverage their knowledge to train students to be able to understand the concepts in depth and a few case studies which represent real life challenges that the heads of marketing and decision makers at some of the top companies were exposed to. Through these case studies, students will get a first-hand experience of real business world.

Speaking about the partnership, Ronnie Screwvala & Mayank Kumar, Co- Founders UpGrad, in the joint statement, said, “MICA is one of the leading institutions in the marketing and communications domain and we are glad to partner with the industry’s best. Currently there are 25,000 open positions for digital marketing experts, considering the digital dominance, there will be an expected shortage of 1.5 lakh trained professionals in Digital Marketing in the next 3 years, and the market is in strong need for digital talent. With MICAs academic rigour and experience in marketing strategy and UpGrad’s learning experience, we are planning to educate the next set of leaders in the digital space.”

The highlight of the program is MICA’s most experienced strategy & digital faculty to teach fundamental concepts of marketing in a digital world. UpGrad has also engaged professors from Cambridge University to teach students the fundamentals of branding and marketing as well as industry stalwarts such as Apurva Chamaria, Head of Marketing at HCL Technologies, Sakhee Dheer, Head of Digital Marketing at Facebook APAC, Karan Sarin, Head of Marketing at Razorpay, and many more to provide an in-depth understanding of the most recent industry trends and requirements and concepts. This program is an amalgamation of a superior learning experience, a unique syllabus and a strong handholding component which eventually aims at achieving a great learning experience.

MICA offers a wide range of academic and residential programs and also is the only residential institute in the country dedicated to creating leadership in Strategic Marketing and Communications. Dr. Preeti Shroff, Dean MICA, The School of Ideas, said, “We believe online education is an important facet, especially for working professionals. We want to build a wider marketing scope and create impactful presence in the online sector. We are very excited to launch this partnership with UpGrad. This program will bring all the traditional techniques and tools in marketing into a digital world by combining them with cutting edge learning. It will create leaders not only in marketing but in the world of business management.”

UpGrad and MICA’s collaborative efforts will provide a greater scope to bring in MICA’s digital marketing programme online and work towards bridging the talent gap in digital India today. This program aims to train over 10 thousand professionals and digital marketing talents in the next 3-5 years. The curriculum covers the depth and breadth of the subject in the form of interactive lectures, live sessions, practical training and teaching assistant sessions to give students the chance to solve their doubts and questions in the most interactive manner possible. Applications are now open for the program and the first batch begins this June.

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