CoolWinks.com, an online marketplace for vision care products has partnered with Shraddha Kapoor–Aditya Roy Kapur starrer, OK Jaanu presented by Fox Star Studios. Through this unique association, it has supplied all the snazzy eyewear that the star cast of the film is wearing, enabling their huge fan base to flaunt their stylish looks conveniently via its online platform. With this move, CoolWinks.com also aims to break the common notion that eyeglasses make people look ‘uncool’ whilst educating consumers on the benefits of using sunglasses.
Eyeglasses help to create the image a person wants, but the key is to find the right eyewear to match a person’s personality and lifestyle. The eyewear used in OK Jaanu not only appeals to different taste preferences but also ensures complete protection to the eyes.The right eyewear is sure to make one stand out from the crowd, and look great every time. And now shoppers don’t need to go scouting for the eyewear their favourite stars sport as all of it is available only on CoolWinks.com.
Speaking on the association, Ganesh Iyer, Country Head, CoolWinks.com, said, “We are delighted to partner with one of the most awaited movies of 2017,OK Jaanu, a Dharma Productions Film. As its online eyewear partner, we have been able to style two of India’s hottest stars at the moment. Their fans are sure to love how they carry off the eyewear with élan and will be inclined to look at eyeglasses in a new light hereon. Usually, due to the lack of easy accessibility, stylish frames and uncool quotient associated with specs, people harbor an aversion to eyeglasses. But, with our tie up with OK Jaanu, I am sure parents will no longer have to coax their kids to wear specs. With the cool colours and interesting patterns of eyewear shown in the film, we are sure that more and more people will embrace eyeglasses and flaunt the latest styles as showcased in the movie.”
Commenting on the association, Dharma Productions said, “Every movie that goes out of the Dharma Productions stable has something unique in terms of fashion and trends. OK Jaanu will be no different. Thanks to our tie-up with CoolWinks.com, we are ready to set new style statements for all Indians to follow. With their quirky sunglasses, on-fleek eyeglasses, new colour trends, frames and styles, every fashion lover and Bollywood fan is sure to be besotted with how the stars carry off their eyewear and you can look out for some cool new fads taking over soon after the release of the movie.”
Shaad Ali’s OK Jaanu releasing on 13th January, 2017 is a refreshing love story. The sizzling chemistry shown in the trailers and songs has already upped the excitement around the film. The movie celebrates being youthful and CoolWinks.com’s partnership with this flick gives it a perfect opportunity to further popularize the use of eyewear that balances looks, comfort and functionality perfectly.