Ujjivan Financial Services, amongst India’s leading microfinance institutions has appointed Ketchum Sampark, a part of NYSE-listed USD 15billion Omnicom Group, as their strategic Public Relations Partner to champion Corporate & Media communications for their Small Finance Bank transformation.
Speaking on the development, Mr Vijay Balakrishnan, Chief Marketing Officer, Ujjivan Financial Services said: “We are delighted to announce that Ketchum Sampark, one of India’s leading Public Relations firms is on board as our strategic PR partner after a very careful consideration of their impeccable credentials, enormous experience & in-depth understanding of the Microfinance and BFSI domains.”
“We are equally excited & confident that Ketchum Sampark will help us build impactful Public Relations & Customer Outreach Programs given, their years of inspirational PR work in the MFI & Financial Institutions spaces, as we begin our interesting & challenging journey of transforming into a best in class small finance bank” Mr Balakrishnan added.
Ujjivan started operations in Bengaluru in 2005 and serves over 32.79 lakh active customers through 469 branches and 8,258 employees spread across 209 districts and 24 states in India. Ujjivan also undertakes robust financial literacy program and community development & disaster relief programs for customers in collaboration with Parinaam Foundation which is a non-profit organization.
Ujjivan recently was declared the 3rd Best Place to Work for in India, as per the survey conducted in 2016 by the Great Place to Work Institute in coordination with The Economic Times. In October 2015, with the aim of providing financial inclusion to sections of the economy not being served by other banks, RBI granted licenses to operate Small Finance Banks (SFBs) to 10 entities including Ujjivan.
Commenting on the appointment, Mr N S Rajan, Managing Director, Ketchum Sampark said,
“We are very excited to partner with Ujjivan Financial Services in their mission towards transforming the lives of the economically active poor segments of our society further through a Small. Finance Bank institution We thank Ujjivan for their trust reposed in us, and with our extensive experience in the BFSI sector, including being associated with microfinance companies; we look forward to making a success of Ujjivan’s transformation into a Small Finance Bank.”