Leading Indian car-maker, Honda Cars India has appointed Mullen Lintas to handle the complete communications mandate for its new car variant to be unveiled shortly. Mullen Lintas won the business in a multi-agency pitch that saw three other agencies competing for the business. The mandate given to the agency is to launch the new brand through an extensive 360-degree campaign.
On appointing Mullen Lintas as its creative agency, Jnaneswar Sen, Senior Vice President, Sales and Marketing, Honda Cars India said, “We are pleased to welcome Mullen Lintas on board as our brand and creative partner. We were impressed with the team’s extensive experience in the automobile category. Their grasp of the challenge we had posed in our brief was good and the strategy and creative recommendations were very strong. We look forward to a long and mutually fruitful relationship with Mullen Lintas.”
Commenting on the recent win by the agency, Virat Tandon, CEO, Mullen Lintas said, “It’s a privilege to be working on the Honda brand. The brief was extremely challenging and we found an interesting solution to that. The automobile category today is full of new car launches and our vast experience in the category helped us win the business. We look forward to a successful launch for Honda and hope to build a strong partnership with the team.”
Adding his views, Amer Jaleel, Chairman and CCO, Mullen Lintas said, “It’s a great feeling to partner with a respected brand like Honda Cars. Not only that, the team at Honda are a great bunch of people and we really look forward to a long and mutually fulfilling relationship. We’ve already begun work around the first campaign, and are excited with the way it has turned out so far. Watch this space for more.”
Honda enjoys tremendous equity in the automobile category and is one of the most sought after brands across segments. This fact is well vindicated by the loyalty shown by its customers, who continued to opt for Honda as their preferred vehicle. Year 2015-16 was an eventful and rewarding year for HCIL. It continued its growth journey in the market recording decent growth for the 4th year in a row. The new fiscal year holds tremendous opportunity for further growth as it plans to enhance its product line-up with the launch of new models and also expand its dealer network.
Of late, the company has expanded its product line-up and introduced new models in new segments, resulting in increased engagement with a younger customer base. Also, in order to suit the customers’ digital-based life styles, the manufacturer recently launched Honda Connect – an intelligent and advanced information platform for customers.