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DLF Premium Malls appoints PR Pundit as its PR partners

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DLF Premium Malls, front runners of the retail industry in India, have assigned the PR duties for five of its premium malls to PR Pundit. As part of this association, PR Pundit will manage an integrated communications programme for it’s premium retail hubs including DLF Promenade (Vasant Kunj), DLF Place (Saket), DLF Mall of India (Noida), DLF City Centre (Chandigarh) and DLF Cyber Hub (Gurgaon).

Located in plush catchments, DLF’s premium retail addresses have been delighting shoppers with versatility, variety and premium quality. These award winning retail destinations offer an unforgettable experience in a chic ambience to families through their unique tenant mix of leading global fashion, entertainment and dining brands.

Confirming the appointment, Mrs. Pushpa Bector, Executive VP and Head, DLF Premium Malls said,“We are delighted to assign the communication duties of our malls to PR Pundit. Their well-rounded experience across fashion, F&B and entertainment, makes a perfect fit for our requirements. We look forward to creating some memorable campaigns with them.”

Pleased with securing the mandate, Archana Jain, Managing Director, PR Pundit, commented,“DLF is a leader in the retail and real estate industry and we are thrilled to be chosen as their PR Consultants. We will aim to be proactive, thoughtful and effective partners providing knowledgeable counsel and an unwavering dedication to the execution of the PR programme expected of us. We are confident that we will drive the desired outcome with our tailored approach for the brand.”

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