Amazon India’s latest T20 campaign Chonkpur Cheetahs, launches the fourth film. The campaign India ke Sapno ki Apni Dukaan which portrays a series of film is a journey of an aspiring team to reach their goal of playing in T20. The campaign converses various ways in which Amazon enables the team to get one step closer to their dream of playing in T20. The dreams of the Chonkpur Cheetahs is a metaphor for the dreams of millions of Indians and how Amazon can enable them in small way to achieve those by providing access.
The upcoming fourth film introduces a wicketkeeper who to the audience, a key player who has been missing in the team so far. The coach and the team together stumble upon their potential wicketkeeper under unusual circumstances, who runs a business with her brother. The coach along with the team offers her to be the wicketkeeper after they observe her quick reflexes and sturdy hands while working at the shop. She happily agrees and becomes a part of the team.
Commenting on the recent film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said “We are happy to witness how Chonkpur Cheetahs has taken the nation by storm with the dream team, becoming a household name. We believe that dreams and chase to them is not limited by gender or by anything. As Amazon, we want to show our support to millions of Indians who have dreams and the passion to pursue their dreams by being their partner in this pursuit. In this particular film leaving conventional wisdom, the team shows that they value talent above all and get a women wicketkeeper for their team. With over 10 crore products, Amazon is truly “India ke Sapno ki Apni Dukaan” – a place where you will find anything that you need to fulfil your aspirations just a click away, so go ahead and be a Chonkpur Cheetah!”
Unlisted link: https://youtu.be/r5n-oq6UvZI
The previous films were:
- Launch Film: https://www.youtube.com/watch?v=akH-5adtYoA
- Puppi Ka Luck Bracelet: The 2nd film in the series of Amazon India Ke Sapno Ki Apni Dukaan campaign is the film that talks about Ace batsman, Puppi, popular for his Kangaroo shot, is struggling with his performance without his lucky bracelet. Like most of us, Puppi also believes in the age-old notion, that success is 99% hard work and 1% luck. This lack of luck is what is throwing his game off balance and the film is about how the team comes together to help him get his groove back.
- Dhyaani Ki Angrezi | English CD: The 3rd film in the series is about Dhyaani Singh, the pace bowler of Chonkpur Cheetahs is pegged to be the man of the series for sure because of his consistent good performance. To prepare himself for his future in the limelight, he wants to work on all aspects of himself; not just his game. As the popular saying goes, one should portray oneself as someone they aspire to be.
Conceptualized by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome pictures, the films bring to life the innate need to turn a dream into reality and how Amazon can help by providing access to required products in a humorous and light hearted way. The campaign is led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.