India’s first and largest managed marketplace, ShopClues surprises yet again with the quirky brand campaign #MallNahiMarket.Theobjective of the campaign is to breakthe clutter in the realm of e-commerce with its value-for-money shopping experience.
Today, ShopClues stands out as the mostrefreshing brand to shop with in the chaotic ecommerce space, where everyone else is offering the monotonous mall-experience & pricing. ShopClues’ mantra is simple – It caters to the masses, hence its campaigns are so relatable!
#MallNahiMarket is a 360-degree media campaign which reinforces ShopClues’ market positioning as amass brand. The campaign offers its shoppers an experience of an Indian street market with competitivepricing and a wide assortment.
ShopClues’ latest TVC depicts a happy Indian Shopper who dances to the tunes of “Yeh Mall Nahi Hai, Market Hai, Yeh Good for the Pocket Hai.” This happy-go-lucky character celebrating bargains at ShopClues representsthe company’sshoppers who are bargain-huntersand love a bazaar-like Experience! Thecommunication route is meant to strike a chord with ShopClues’consumers who rely on great pricing across the ShopClues Website and mobile app.The TVC ably illustrates that the ShopClues’ app is perfectly poised to give customers the most authentic market experience online which reiterates its communication – “Market in your Pocket”.
ShopClues plans to roll out 3 TVCs for its leading categories namely Fashion, Home & Kitchen, and Electronics. These fun-to-watch TV ad films have been created and conceptualised by Mumbai-based ‘Enormous Brands.’
As a part of the promotions, ShopClues is also the co-presenting sponsor for the Asia Cup 2016 and will be running its new brand campaign across all channels to maximise visibility.
Talking about the new brand campaign, Nitin Agarwal, AVP-Marketing, ShopClues commented, “Through the new ad campaign, our key endeavour is to reinstate ShopClues’ brand positioning as the ultimate marketplace for the value-conscious shoppers. We want to emphasise on replicating the Bazaar-like familiarity & experience on the online and mobile platforms. On our platform customers can expect the biggest product range & price points that remind them of their favourite markets. This USP of our brand is what we wish to drive home through our latest TVCs.”
When asked about his stance on the Latest Campaign launch, Ashish Khazanchi, Managing Partner of Enormous Brands said, “While shopping at a mall is a concept from the west, shopping at a market isa more culturally-rooted experience for most Indians. To cut through the clutter of online malls, ShopClues has always drawn a parallel to bazaar experiences that appeal to the masses. #MallNahiMarket aims to meet the consumer expectations and does so in a relatable and colloquial tone and manner.”
Take a Look at the First TVC of our Series for #MallNahiMarket
Creative- Ashish Khazanchi, Neha Sukumar, Shubhojit Sengupta, Sanket Kabdugle
Account Management- Ajay Verma, Dyuti Biswas, Bharat Gupta
Planning- Poonam Raichura