Polaroid Eyewear, inventor of the original polarized lenses and symbol of pop culture for millions of people around the world came up with its first major digital campaign in India “Polaroid Move”. This campaign strives to bring alive the brand’s elements of ‘style’, ‘innovation’, and ‘fun’ by motivating fans to express their interpretation through their unique dance style moves. Polaroid along with their brand ambassador Anushka Sharma, have launched a campaign on the brand’s digital platforms.
To successfully achieve the core essence of the campaign the brand started one of the biggest dance revolutions in India. To take this forward the brand associated with popular dance and fitness celebrities like Shakti Mohan, Dhiraj Bakshi, Jahnavi Sheriff, and Yogasini. These people have given dance a new meaning and emerged as idols for all those who want to live life on their own terms. Using these brand friends as catalysts to motivate dance enthusiasts, the brand aims at communicating with trend setters who love to groove on music to showcase their dance moves.
The campaign is in the form of a contest where users can participate and upload their unique dance move videos on the official website of the campaign. The eligibility criteria are restricted to dance moves only on music/song featuring Anushka Sharma. To make this contest unbiased, a crowd sourced voting mechanism is used to find the best entry.
Commenting on the campaign, Anushka Sharma, Brand ambassador, Polaroid said, “I have always seen Polaroid sunglasses as a stylish and trendy accessory. I am a person who looks for something unique in everything. Same goes for the accessories that I use so that they make me look different yet classy. It is really exciting to see Polaroid’s new campaign that brings alive brand elements like ‘fun’, ‘coolness’, and ‘style’ through participant’s dance moves, thus aptly capturing the true essence of the campaign. I am sure Polaroid move will reach out to as many dance enthusiasts as possible and give us a chance to witness some great dancers with their unique dancing style’”.
The campaign is gaining immense limelight on all the social media handles and has already received more than 200+ entries in the form of signature dance moves from the participants.
Last date to participate is 13th September 2017. Interested users can upload their videos on the official website of the campaign.
To know more and for participation, visit http://polaroidmove.com/
Check the entries here: http://polaroidmove.com/uploaded-videos.