The life insurance sector in India has typically been publicized using emotional campaigns. PNB MetLife has been using a humorous route to drive the importance of investing in life insurance. Taking this forward, PNB MetLife has launched a digital campaign titled ‘#MakeTime’. With a quirky and light-hearted tone, the campaign gives a strong message on ‘#MakeTime to protect your family’s future’ during one’s lifetime.
Extending the theme of ‘Protection’, the campaign aims to draw attention towards the importance of financial planning to protect one’s family against uncertainties in life. An insight into the consumer mind-set in India showed that consumers view insurance as an investment tool rather than a safety net in case of any untoward incident. PNB MetLife seeks to change that mindset with the launch of this light-hearted film conveying the message of life’s unpredictability, re-iterating the importance of insurance to protect the family’s financial future and a call to action to purchase MetLife Mera Term Plan.
Conceptualised and executed by Social Kinnect, PNB MetLife’s Digital Agency, the film opens with Mr. Sharma addressing a prayer meet in loving memory of his legendary musician father, late Shri Shri Kavinarayan Sharma. What happens next takes everyone by surprise.
Watch the video here to find out – https://www.youtube.com/watch?v=v18GJBhHUsg
The film is currently being promoted across PNB MetLife’s digital and social media assets.
Film & Campaign Title: #MakeTime
Production House: Anaiah Films
Producer: Shiibu Tholat, Salome Joseph
Director: Vishwesh Kolwalkar
Digital Agency: Social Kinnect