Ahead of the upcoming festive season, Paytm Mall, owned by Paytm Ecommerce Pvt Ltd has rolled out its first Ad campaign for TV and digital media broadcast. The brand film is aimed at further strengthening the company’s position as the technology partner for trusted shopkeepers and brand authorised sellers to open their stores online and reach out to a wider set of customers.
The new advertisement captures the essence of Paytm Mall, the width of it’s offerings, scale, variety – all these with its distinctive O2O (Offline to Online) edge, wherein Paytm Mall will catalog inventories of physical shops to enable discovery of products online. Also customers who walk into the shops can scan the Paytm Mall QR code and order from the store online, in case their desired product is not available among the stocks physically present at the shop premises.
Conceptualized by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a new rejuvenated jingle by the popular artist Jasleen Kaur and ends with the tagline, “Ab Shopping ke liye bhi, Paytm Karo!”, drawing from the universal trust associated with the Paytm brand.
Amit Sinha, COO – Paytm Mall said, “Our country’s retail community is just as diverse as we are as a nation. Our latest brand film is a showcase of how we capture and celebrate this diversity on our platform by on-boarding trusted retailers ranging from your friendly neighbourhood shop to authorised brand stores. This will enable us to offer the most trusted online shopping experience to our customers while acting as a big pillar of support to bring the country’s retail community online.”
Spokesperson from Creative Agency MWG TAG (McCann WorldGroup) said, “Paytm revolutionized the way people in India make payments. Now, it is all set to change the way people shop with the Paytm Mall app. So, be it getting an authentic Benarasi saree from anywhere in India or buying products from your trusted store sitting at home, Paytm Mall is here to redefine the way India shops. By this communication we have tried to bring these unique offerings in a way that will resonate with the masses, using a narrative style and music that’s distinctively Paytm.”
Paytm Mall has recently launched the country’s largest online mall ahead of this year’s festive season. The company has refreshed its new app featuring 1,000 brand stores and 15,000 brand-authorized retailers selling over 65 million products, enabling customers to explore exclusive & authorized stores of their favorite brands like Apple, Samsung, LG, Oppo, Sony, HP, Lenovo, JBL, Philips, Puma, Allen Solly, Lee, Pepe, Levi’s, Vero Moda, Van Heusen, Woodland, Catwalk, Sketchers, Red Tape, Crocs, Fossil among others. It is equipping trusted shopkeepers and brand authorized sellers with technology by digitizing their catalogues, opening their store on its mall and making their shops QR Code-enabled. This will enable these retailers to serve a wider set of customers.